Tag: Digital Marketing

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Stories that make good content – Featuring the legendary ‘Nordy Stories’

Due to the massive explosion of easy access to content creation, everybody is jumping on the content creation wagon. But the challenge is to create a truly authentic content that resonates […]

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed […]

Inertia in entertainment: Aren’t we outsourcing it?

One peculiarly interesting aspect of Mumbai is that you will find some event or activity to participate in. The reason of this peculiarity, in this city traveling takes a bigger toll […]

Life lessons to reflect on a year in corporate

Last month, I officially completed a year in a market leading company. The experience has been, unexpected to say the least. Generally I would try to give some sort of a […]

Finding grandeur in lackluster

The beauty of overpopulation is that people are available dime a dozen and the people are filtered through measures which used to be a differentiator earlier but is bare minimum today […]

How Companies Feed On Nostalgia?

Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently, new technologies play their disruptions […]

MBlood: The Mobile App that connects you to blood donors

I recently stumbled upon a start-up company that maintains a mobile application (app) called MBLOOD. Although I am not a marketing enthusiast, I was surprisingly motivated by the objective and ease […]

Think Creatively and Get Advice from Someone Outside Your Field

We are all presented with hurdles and obstacles. Despite opining on a tried and tested methodology, when it comes to solving tough problems, monotony might hold us back from discovering a […]