Tag: Digital Marketing

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and […]

Inertia in entertainment: Aren’t we outsourcing it?

One peculiarly interesting aspect of Mumbai is that you will find some event or activity to participate in. The reason of this peculiarity, in this city traveling takes a bigger toll (time, money, energy) than […]

Life lessons to reflect on a year in corporate

Last month, I officially completed a year in a market leading company. The experience has been, unexpected to say the least. Generally I would try to give some sort of a build up, but this […]

Finding grandeur in lackluster

The beauty of overpopulation is that people are available dime a dozen and the people are filtered through measures which used to be a differentiator earlier but is bare minimum today while the accessibility has […]

How Companies Feed On Nostalgia?

Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently, new technologies play their disruptions by recreating familiar things […]

How to read books in a short amount of time? -by Jeyran Main

Having a busy book blog like this one comes with many emails and requests from authors wanting me to have a look at their work and reviewing them. Not to let anyone down, I had […]