Why is it possible to enjoy an amazing mobile experience

With artificial intelligence (AI) gaining grounds in the tech world, every mobile app development company, as well as, mobile device manufacturers are working assiduously in making mobile apps that are user-friendly and highly engaging in order to ensure that you enjoy an extremely mobile experience. A highly engaging app makes the app users continue to make use of the app for its planned purposes. In … Continue reading Why is it possible to enjoy an amazing mobile experience

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’

Life lessons to reflect on a year in corporate

Last month, I officially completed a year in a market leading company. The experience has been, unexpected to say the least. Generally I would try to give some sort of a build up, but this post is pretty self explanatory and requires a list more than long form writing filled with grand expressions. So that’s what I will be doing. Here it goes- Corporates thrive … Continue reading Life lessons to reflect on a year in corporate

Finding grandeur in lackluster

The beauty of overpopulation is that people are available dime a dozen and the people are filtered through measures which used to be a differentiator earlier but is bare minimum today while the accessibility has become tougher. At the same time, the disconnect between the reality and academia has not been bridged. This leads to a somewhat hazy and starry-eyed image of the way things … Continue reading Finding grandeur in lackluster

MBlood: The Mobile App that connects you to blood donors

I recently stumbled upon a start-up company that maintains a mobile application (app) called MBLOOD. Although I am not a marketing enthusiast, I was surprisingly motivated by the objective and ease of functionality of this mobile app. Hence, this post and spreading of awareness. Maybe you’ll be able to contribute to the saving of lives of those who are in need. So, what is this … Continue reading MBlood: The Mobile App that connects you to blood donors