Hornbill Festival in Nagaland

Have you visited the Hornbill festival?

It is difficult not to have heard of Hornbill festival, but it is quite possible that you have no clue about it.  For many of us, Hornbill is a cool festival that happens somewhere in the North East. A festival we have been hearing about from random people and tourists traveling to India. Well, let me clarify that this festival happens in one of the … Continue reading Have you visited the Hornbill festival?

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’