A marketer with over 18yrs of professional experience in brand-building, I have worked across FMCG, Consumer Durable, Payments, Advertising and communications fields. I have also managed emerging start-ups & new businesses. My core of area of expertise include strategic design, marketing, and development of the brand; with an emphasis on producing optimal results through understanding people and their behavior. With hands-on experience, I have led several initiatives for leading brands and Govt. organisations. These experiences and many others have contributed to the building blocks of my career, granting a granular-level insight, as well as the confidence required to produce real-world results within any given industry. Given the entrepreneurial streak in me, new & disruptive business ideas gets my attention easily.