If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’
Entertainment, or being engaged is essentially the primary substance of existence. You can strip away everything but the need to be engaged does not go away. Continue reading Inertia in entertainment: Aren’t we outsourcing it?
Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently, new technologies play their disruptions by recreating familiar things i.e. design cues that evoke old objects inter alia software mimicking the look of the old things it has replaced. Primary examples being the settings icon that looks like a … Continue reading How Companies Feed On Nostalgia?
I recently stumbled upon a start-up company that maintains a mobile application (app) called MBLOOD. Although I am not a marketing enthusiast, I was surprisingly motivated by the objective and ease of functionality of this mobile app. Hence, this post and spreading of awareness. Maybe you’ll be able to contribute to the saving of lives of those who are in need. So, what is this … Continue reading MBlood: The Mobile App that connects you to blood donors
November 17, 2017| Beware! In this technology-driven world, technology holds the key to everything. Key to education, success and the gateway to hell. The present world is a device-driven world, wherein smartphones hold infinite power to control its users. The power to dictate your behaviour and the behaviour of your child. Technology is vital to a child’s future achievement and is a necessary part of … Continue reading How is screen time affecting your children?
More and more brands are getting introduced daily, and the question that I get asked often is how my logo should be, what colour, how should I get my logo done, from whom, etc. A lot of start-ups are facing the dilemma of choosing between the category colour codes or non-category colour codes. This is happening especially in the payment/ banking industry where Blue is … Continue reading How To Create A Smart Logo?