Europeans and the myth of the Indian middle class.


Whenever I hear Europeans per se Indian equivalent of foreigners talking about the Indian middle class’ I often wonder what do they mean? What section of the Indian society are they referring to? Are they referring to the conventional wisdom consisting of the 601 million odd consumer class, or the few 100 million people with…

Stop putting your child’s future at risk.


November 17, 2017| Beware! In this technology driven world, the technology holds the key to everything. Key to education, success and the gateway to hell. The present world is a device driven world, wherein the smartphones hold infinite power to control its users. The power to dictate your behaviour and the behaviour of your child….

Selfie An Inspiration To Payment Technology -by Vincent Panangadon


What we once thought as a frivolous waste of time has become a source of technology. I am talking about Selfies.  Banks have realised this selfie mania and are providing a selfie feature for account opening and terming it as selfie accounts. Technology is developing rapidly in payments space and biometric authentication is evolving day…

What is a ‘Fintech-Outreach’ organisation?


Organisations that are into fintech along with a rural reach are known as ‘Fintech-Outreach’ organisations. These ‘Fintech-Outreach’ organisations with fintech capabilities along with the ability to reach rural India faster will have huge opportunities across all the sectors. To begin with they can be very helpful in opening bank accounts. All they need to do…

How Companies Feed On Nostalgia?


Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently new technologies play their disruptions by recreating familiar things i.e. design cues that evoke old objects inter alia software mimicking the look of the old things it has replaced….