Why is it possible to enjoy an amazing mobile experience

With artificial intelligence (AI) gaining grounds in the tech world, every mobile app development company, as well as, mobile device manufacturers are working assiduously in making mobile apps that are user-friendly and highly engaging in order to ensure that you enjoy an extremely mobile experience. A highly engaging app makes the app users continue to make use of the app for its planned purposes. In … Continue reading Why is it possible to enjoy an amazing mobile experience

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’

How Companies Feed On Nostalgia?

Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently, new technologies play their disruptions by recreating familiar things i.e. design cues that evoke old objects inter alia software mimicking the look of the old things it has replaced. Primary examples being the settings icon that looks like a … Continue reading How Companies Feed On Nostalgia?

MBlood: The Mobile App that connects you to blood donors

I recently stumbled upon a start-up company that maintains a mobile application (app) called MBLOOD. Although I am not a marketing enthusiast, I was surprisingly motivated by the objective and ease of functionality of this mobile app. Hence, this post and spreading of awareness. Maybe you’ll be able to contribute to the saving of lives of those who are in need. So, what is this … Continue reading MBlood: The Mobile App that connects you to blood donors