negative feedback

Do not react to negative feedback

Whether it be the world of blogging, working from your office, or researching on your college project, we are all exposed to feedback from a reader base. This feedback varies from our performance reviews to solicited or unsolicited advice from friends, mentors or colleagues. However timid it might seem to you, the feedbacks tend to have to a lasting effect. But how do you reciprocate … Continue reading Do not react to negative feedback

Be The Inspiration You Want To Be

We live in a society that imbibes talent based culture but ignores the importance of motivation. The very ability to inspire someone to perform a task. The ability to empower the pursuit of a career. Something that requires immense strength and dedication. Rather, this is what I believed it to be before I cumulatively interacted with and lectured 500 postgraduate students. Isn’t it mesmerizing, to … Continue reading Be The Inspiration You Want To Be

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’

What difference does a colour make?

“Is that your friend?” “Yea dad! And he is quite intelligent.” “Well! He is dark. I can’t even see his face clearly.” “It’s a dark photograph dad. Trust me, his face is visible enough just like his personality.” “Where is he from?” “He is from India.” “Definitely not a Christian. A Muslim? Or a Hindu?” “An agnostic probably, but yes, his ancestors are Muslims.” “Doesn’t he … Continue reading What difference does a colour make?

How Companies Feed On Nostalgia?

Have you ever thought how nostalgia is played out in the telecom market? Presumably the smartphone market these days. Why the nostalgia market works so well? Apparently, new technologies play their disruptions by recreating familiar things i.e. design cues that evoke old objects inter alia software mimicking the look of the old things it has replaced. Primary examples being the settings icon that looks like a … Continue reading How Companies Feed On Nostalgia?