For every brand there is a story in your backyard, look for them. Some brands have been doing this for years. One such example is Nordy Stories. Continue reading Stories that make good content – Featuring the legendary Nordy Stories
If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’
I recently stumbled upon a start-up company that maintains a mobile application (app) called MBLOOD. Although I am not a marketing enthusiast, I was surprisingly motivated by the objective and ease of functionality of this mobile app. Hence, this post … Continue reading MBlood: The Mobile App that connects you to blood donors
More and more brands are getting introduced daily, and the question that I get asked often is how my logo should be, what colour, how should I get my logo done, from whom, etc. A lot of start-ups are facing … Continue reading How To Create A Smart Logo?
Once upon a time, there was a phone like none other. The Nokia 3310! Don’t get me wrong, there were fancier flip phones and sleeker models, but the original Nokia held its own. With the return of Nokia comes back … Continue reading The Return Of Nokia, Nostalgia and The Love Of The Past
What we once thought as a frivolous waste of time has become a source of technology. I am talking about Selfies. Banks have realised this selfie mania and are providing a selfie feature for account opening and terming it as selfie accounts. Technology is developing rapidly in payments space and biometric authentication is evolving day by day. Fingerprint, retina scans and selfi pay have started becoming a part of this payment world. According to Juniper research payment authentication by bio-metrics will rise to approximately $2 billion in the year 2017, up from $600 million in 2016. Some big players like … Continue reading Selfie An Inspiration To Payment Technology -by Vincent Panangadon