Stories that make good content – Featuring the legendary Nordy Stories

For every brand there is a story in your backyard, look for them. Some brands have been doing this for years. One such example is Nordy Stories.

Have you visited the Hornbill festival?

It is difficult not to have heard of Hornbill festival, but it is quite possible that you have no clue about it.  For many of us, Hornbill is a cool festival that happens somewhere in the North East. A festival we have been hearing about from random people and tourists traveling to India. Well, letContinue reading “Have you visited the Hornbill festival?”

Tale of A Ladakhi Sun

Ladakh tells many a tale. “Julley, welcome to Leh”- a cheerful welcome from smiling native faces greeted us, giving us a realization that this place has a multitude of stories to tell. The Desert Mountains are loaded with fascinating narratives of power and grandness, floating clouds whisper sagas of the glorious past. Unknown roads leadContinue reading “Tale of A Ladakhi Sun”

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour,Continue reading “Don’t be a dinosaur, adopt ‘Agile Marketing’”

Inertia in entertainment: Aren’t we outsourcing it?

Entertainment, or being engaged is essentially the primary substance of existence. You can strip away everything but the need to be engaged does not go away.

I am born in the wrong generation!

We live in an era of dying romance and lost conversation An era where an Instagram post displays devotion. A good morning text is the epitome of romance and where it is easier to make a Facebook friend than a real one. An era where we trust people 1,200 miles away more than we trustContinue reading “I am born in the wrong generation!”

Life lessons to reflect on a year in corporate

Last month, I officially completed a year in a market leading company. The experience has been, unexpected to say the least. Generally I would try to give some sort of a build up, but this post is pretty self explanatory and requires a list more than long form writing filled with grand expressions. So that’sContinue reading “Life lessons to reflect on a year in corporate”

Finding grandeur in lackluster

The beauty of overpopulation is that people are available dime a dozen and the people are filtered through measures which used to be a differentiator earlier but is bare minimum today while the accessibility has become tougher. At the same time, the disconnect between the reality and academia has not been bridged. This leads toContinue reading “Finding grandeur in lackluster”