If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’
Cuba happens to be place stuck in time with miles of white sand beaches, small towns with striking architecture, clear blue water with puffy clouds above and best rum the world that you can taste along with the world’s famous cigars. All this could be enjoyed while driving around in a vintage classic. Very few people have managed to discover this magical island and all … Continue reading Cuba: An Enchanted Island
More and more brands are getting introduced daily, and the question that I get asked often is how my logo should be, what colour, how should I get my logo done, from whom, etc. A lot of start-ups are facing the dilemma of choosing between the category colour codes or non-category colour codes. This is happening especially in the payment/ banking industry where Blue is … Continue reading How To Create A Smart Logo?
Digital has introduced a new contract between consumers and brands Continue reading Changing relation between brands and consumers
Organizations that are into fintech along with a rural reach are known as ‘Fintech-Outreach’ organizations. These ‘Fintech-Outreach’ organisations with fintech capabilities along with the ability to reach rural India faster will have huge opportunities across all the sectors. To begin with, they can be very helpful in opening bank accounts. All they need to do is to integrate bank API with their system. This new … Continue reading What is a Fintech-Outreach organisation?