Whenever I hear Europeans per se the Indian equivalent of western countrymen talking about the Indian middle class’ I often wonder what do they mean? What section of the Indian society are they referring to? Are they referring to the conventional wisdom consisting of the 601 million-odd consumer class, or the few 100 million people with the ability to afford their luxuries? Or the ones who earn … Continue reading What Is The Myth Of Middle Class In India?
What we once thought as a frivolous waste of time has become a source of technology. I am talking about Selfies. Banks have realised this selfie mania and are providing a selfie feature for account opening and terming it as selfie accounts. Technology is developing rapidly in payments space and biometric authentication is evolving day by day. Fingerprint, retina scans and selfi pay have started … Continue reading Selfie An Inspiration To Payment Technology -by Vincent Panangadon
Digital has introduced a new contract between consumers and brands Continue reading Changing relation between brands and consumers