For every brand there is a story in your backyard, look for them. Some brands have been doing this for years. One such example is Nordy Stories. Continue reading Stories that make good content – Featuring the legendary Nordy Stories
If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, from products to services, from creating trends to following trends. … Continue reading Don’t be a dinosaur, adopt ‘Agile Marketing’
More and more brands are getting introduced daily, and the question that I get asked often is how my logo should be, what colour, how should I get my logo done, from whom, etc. A lot of start-ups are facing the dilemma of choosing between the category colour codes or non-category colour codes. This is happening especially in the payment/ banking industry where Blue is … Continue reading How To Create A Smart Logo?